Kituok07’s Blog

The Politics of Brand

Posted on: November 12, 2012

Originally posted on Manage By Walking Around:

The U.S presidential election is imminent and, not surprisingly, politics are dominating everyone’s conversations.  Last week a work colleague and I had an on-going discussion of whether brands have political connotations.

We started with an observation about cars in the office parking lot: more Republicans own BMW’s while more Democrats own Jeeps. Cars turned into sports: Democrats prefer football while Republicans prefer baseball. We tried to find a pattern with fast food restaurants but couldn’t.

My colleague then speculated that logo color might reveal something about political leanings.  Coca-Cola, Verizon, and Oracle would all be considered Republican while Pepsi, AT&T, and SAP would be Democratic.  Chick-fil-A’s red logo seems to be consistent with their recent political controversy.

While it’s an intriguing notion, the theory didn’t stand up to a little on-line sleuthing. The neuro-insight research firm Buyology studied consumers’ non-conscious connections to brands and discovered variations by political affiliation:

Democrats Republicans
Most…

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