The Politics of Brand
Posted on: November 12, 2012
The U.S presidential election is imminent and, not surprisingly, politics are dominating everyone’s conversations. Last week a work colleague and I had an on-going discussion of whether brands have political connotations.
We started with an observation about cars in the office parking lot: more Republicans own BMW's while more Democrats own Jeeps. Cars turned into sports: Democrats prefer football while Republicans prefer baseball.
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